Data-driven decision-making

Data-driven decision-making refers to the process of making strategic or operational decisions based on the analysis and interpretation of relevant data. This approach promotes objectivity and transparency compared to relying solely on intuition or experience.

It draws upon various data sources, including sensor data, market research and operational metrics, allowing organisations to identify trends, optimise processes and enhance performance. In industry, real-time data can help predict maintenance needs, minimise downtime and increase productivity. Successful implementation requires effective tools for data collection and analysis, along with the ability to apply insights in business contexts.

See also: IoT